In the U.S., more than 120 million people streamed YouTube or YouTube TV on their TV screens in December 2020, an increase of 20% from the start of the year. What’s behind that connected TV growth?

To find out, we turned to the experts who have a unique insight into the audiences powering this shift in content consumption: YouTube creators. We asked six stars — who together have a combined subscriber base of over 20 million people worldwide — about the trends they’re seeing, and how these new consumer behaviors will shape the future of video.