More people are watching connected TV. YouTube creators explain what’s driving the trend

In the U.S., more than 120 million people streamed YouTube or YouTube TV on their TV screens in December 2020, an increase of 20% from the start of the year. What’s behind that connected TV growth?

To find out, we turned to the experts who have a unique insight into the audiences powering this shift in content consumption: YouTube creators. We asked six stars — who together have a combined subscriber base of over 20 million people worldwide — about the trends they’re seeing, and how these new consumer behaviors will shape the future of video.

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